On December 7, 2013 at 23:38, Ranger Home said...
Sorry, I cant and wont charge $125 to hammer a stud in. Its not about spending with someone elses wallet. Its about being moral and doing the right thing. To each his own.
What are you talking about being moral? You're out of your f'ing mind.
Do you understand that your expenses don't change one iota whether you're programming a remote, milking a cow, or hammering wood. Your expenses are your expenses and they need to be covered.
Does the doctor give you a break while doing heart surgery, and he suddenly realizes you need a kidney, and he happens to have one laying around, and you're already cut open?
When you were getting your brakes done, did they throw in a free transmission?
When you got a cavity filled, did he knock 50% off because he already had his drill?
No. He didn't. Do ya know why? Because he doesn't want to. He's got bills, goals, and a family to feed.
In my entire life, I've never met a group of people who constantly give shit away, leave money on the table, because "it's easy"
Brain surgery is "easy" when you've done it 5000 times.
Meanwhile, the same installers with that mentality are generally cutting corners because they can't afford to buy the products that should be going in to each job.
Read this, memorize it, and live it.
Customers buy on emotion and justify it with logic. Do you think your customer really gives 2 shits about an additional $100-500 that you're adding to his $8000 system? He's paying $8,000 for a toy. Give him the toy that he wants, expects, and deserves. Charge him accordingly.
I wish I was so independently wealthy that I could give sh!t away. Why don't you send me your money, and I'll burn mine.
WTF?
Morality.