Your post says it all. I can't stand people who stand on their soapbox and don't fully understand what they are yelling about. I suggest you have one of one of your more educated friends read your post and point out all of the mis-statements contained therein. I can't think of more ridiculous and unrelated analogies that one could have used to try to support their rant. Regarding purchasing of electronics on line, re-read the opening paragraph of "Bullish Data for 2007" appearing in the 2007 CE Pro buyer's guide supplement. Your position on expecting the consumer to continue to call a retailer after two unreturned calls speaks volumes about your business sense. You clearly were not the "A student" of your class, I can only hope that few people rely on you to keep food on the table.