Or
IrREVERANT if you are of such a persuasion.
Works just like MUSIC ASSOCIATION, but with Famous (or infamous) Quotes.
Don't have to use ALL CAPS, but must use "Quote Marks",followed by the Attribution and then include a link that includes/defines the Quote. If you know how, link the word . . . if not, just copy & paste the link itself.
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"Ich bin ein Berliner" - John F. Kennedy
[Link: urbanlegends.about.com]