I think one thing missing here is the fact that the software isn't necessary to the operation of the Pronto. You don't need it to program, create macros, etc. I'm not using the software and the Pronto seems more than productive to me.

The software will allow greater customization, ease of programming, etc., but still isn't required.

Let's also not forget how cheap you can buy Intel systems now - one of the driving forces behind it's popularity. Apple's new consumer-level entry, the iMac, still misses the "price/performance/value" bar by a wide margin - and heck, there isn't even a serial port to plug the Pronto in!