On 04/04/05 18:36 ET, RichGreen said...
This is a passionate thread, indeed. I almost
never respond to forum threads because the dialog
is typically uninformed. Now I feel compelled
to make a few points to those who will listen.
This is not the DIY enthusiasts' section, there are plenty of crusty old vets and passionate pros here that are trying to raise the bar for this industry right alongside yourself and Mr. Lepper.
CEDIA University and the CEDIA Certification program
exist to elevate the quality of training and the
relevance of certification throughout our industry.
They are not huge money makers. In fact, the
revenues from classes and certification often
cover expenses, but not always. So why does CEDIA
even bother? Because some of us really care and
we know that it is extremely important to our
future.
As it is, many of us are concerned that this will not be built into a full fledged campaign by CEDIA to promote the industry and it's current members, but more likely it will be at the forefront of a marketing campaign for the Best Buy/Magnolia HT roll out in each market.
Those of use that were involved in retail operations with car audio divisions during the 90s remember the promise of the MECP program. One of my friends was on the original comittee and this was going to be the definitive way to seperate the wheat from the chaff. Fast forward a few years from the inception and every Circuit City or Best Buy install bay had a wall full of them because the national chains struck a deal with MECP and decided that it was the perfect marketing tool to advertise that their techs were "trained and certified" which gave the public the impression that they should trust the the fresh out of high school, low wage crews to work on their cars. The test remained the same, but in the case of CC each employee got a study book AND a half day study course that described the questions in detail, and then they took the test open book and got to use their notes from the class. My installers had the book, but no class, and their test was not open book.
I'm between CEDIA gigs right now, as a matter
of fact. Over the weekend, eight Subject Matter
Experts met at CEDIA headquarters in Indianapolis
to continue our two year journey to develop the
Home Theater Designer certification exam. This
exam will be the most comprehensive, exhaustively
researched, balls-to-the-wall, spot-on relevant
certification exam in CEDIA's history. You can
imagine how expensive it is for CEDIA to produce
an exam of this quality and I'm sure you can do
some math to realize that it would take CEDIA
many years to recoup the expense. So, why do
we bother?
I am proud to work with this distinguished group
of experts, all of whom are volunteers (that means
no pay). We stayed in a dingy motel and ate bad
donuts, but we worked our asses off for three
days over a weekend. This was our eighth weekend
meeting developing this exam, not to mention the
countless hours of research and design work we've
done on our own time. The HTD certification exam
is in two parts: 150 multiple-choice questions
followed by a serious practical exam that would
challenge even the Russ Herschelman's of the world.
We need ALL of the tests to be difficult to pass, I have more thoughts on this that I will share below.
When I read this thread about CEDIA's new membership
policy, I had to wonder why I spend so much of
my time working to the highest levels I can muster
on CEDIA's certification programs like the new
HTD. Well, there are plenty of reasons.
Except for referrals and testimonials, there is
essentially no way for a consumer, manufacturer,
architect, builder or consultant to guage the
comentence of a designer or installer except noting
which certifications a companies employees hold.
In this regard, CEDIA has an excellent foothold.
The architects, builders, consultants, consumers, etc. still do not have a clue what this CEDIA is, so the fact that a company is or is not certified by CEDIA holds little value to them at this point in time.
Even worse, many members of the residential construction community do not even consider this to be a trade. I don't know how many times i need to sell my services to people who think they should just buy everything at big box retailers and have their delivery/installers "put it in".
Andy and the others have made a dent in the extreme high end design and building community in the largest markets, but in my opinion, THIS is what we need from CEDIA across the board in all markets...
Those who think CEDIA certifications are not
relevant should consider the fact that well over
half the people who take CEDIA's Installer Level
II exam do not pass. They're good exams and meant
to be tough, because what we do in this business
is not trivial or easy. These exams are regularly
updated by SME volunteer committees so that the
questions really do qualify those who are competent
professionals. Each exam is scrutinized by an
outside, professional exam development company
for clarity, fairness and accuracy. This costs
us a lot of dough, but we do it because we feel
it is crucial to maintaining education and certification
to the highest standards--which is and always
has been CEDIA's mission.
From this thread, it seems that we might be failing
in this regard. How can we do a better job?
Please tell me, I want to know. The quality
of CEDIA is directly tied to the quality and hard
work of its members. It is a volunteer organization
and, guess what, it's the volunteers who call
the shots, not the professional staff headquartered
in Indianapolis. For those of you who think the
CEDIA staff is rolling in profits, fantasizing
about how to torture their members with new certification
requirements, think again. The members make these
decisions.
CEDIA is in the midst of change, and I think it
is change for the good. Our President, Ray Lepper
(a volunteer) calls it "Raising the Bar." What
that really means is that we can't permit our
unique organization, the ONLY credible organization
dedicated to residential entertainment and system
integration, to dilute itself with inexperienced,
trunk-slamming idiots who can't or won't take
the time to educate themselves to truly learn
their trade. They must either rise to the professional
level of their peers, or go work for the big box
custom installation hacks.
Can you think of a better way to weed out these under achievers than
by industry recognition? Do you really want the
government to do this for you? Scary, but this
is what might happen if we don't respond quickly.
Our brothers in other trades are lobbying very
heavily in Washington and at State capitals to
blow us right out of residential work. CEDIA
is responding.
I don't want IBEW inspired bureacracy any more than anyone else, but if my State (IL) joined the others that require licensing, it may actually help things in my opinion.
Part of my desire to see this would be the ability to apply pressure to the the distributors and manufacturers to keep them from selling to unlicensed dealers. As it seems, there are way too many from outside the trade that have accounts at the distributors, and our manufacturers keep deciding that they need broader distribution for growth, so they set up shop at places where custom electronics should not be sold.
Then eliminate the Installer I certification which has been called too easy by nearly everyone I have spoken with. It sounds like Installer II test truly determines the top individuals in the industry.
I propose that CEDIA changes the Installer Certification into a single certification. Make the current Installer I test a pre-test with the same criteria it currently holds, except the Certification status. The same CEU value with the same expiration criteria, and add the ability to avoid being moved to provisonal membership until the expiration of the CEUs gained from the pre-test or the passing of the next test.
I would be more comfortable with the "Certified Installer" and "Certified Company" status if the test currently called "Installer II" is passed by one or more members of staff.
If you want to keep the "Cedia Certified Dealer" list pure and free of the lowest common denominator type installers, then this will be a good step toward keeping those companies out of the "Certified Dealer" list while providing real value to the small companies that built CEDIA and the industry as a whole by investing hundreds of man hours each year on training and advancing the standards and practices of this young industry.
CEDIA University and CEDIA Certification are being
re-built to conform with national and international
standards for labor regulations and licensure.
To conform, we must train and certify with validity
and repeatablility. And let me tell you from
the trenches, CEDIA is totally on top of this
situation.
Since the announcement was made about Full Membership
requiring at least one certified employee, CEDIA's
offices in Indy have been deluged with calls from
companies looking for places to take their exams.
It seems that most of the membership welcomes
this initiative. Many, to our surprise, are looking
for the most advanced certification they can get;
which is the CEDIA Certified Designer. To accommodate,
we are increasing our accessibility to exam locations,
developing on-line training programs, and eventually
will have on-line certification exams under proctored
conditions at local colleges and qualified training
centers. We are doing everything we possibly can
to reduce the cost of training and certification
so that our memebers have unfettered access.
To maintain quality, consistency and professionalism
in all of our training efforts, we have started
development of a "train-the-trainer" program so
that CEDIA educators are pre-qualified and professionally
tutored to teach in their field of expertise.
OK, so maybe this is why I don't post to forums
very often! I'm sorry for taking so much of your
time here, but I care. If you want to see improvements
in how CEDIA is handling certification, talk to
me. I'm at the CEDIA Management Conference in
San Antonio writing this from my hotel room.
If you see me at the conference, please pull
me aside and tell me what you think. We can always
use more help and welcome any discussion.
Sincerely,
Rich Green
CEDIA Certification Council Chairman
CEDIA Board of Directors
I have been to your Silicon Valley update classes, and find your perspective to be invaluable. I would like to see you around here more often as a contributor.
In addition, I think that there are enough pros here that this can be considered a decent barometer of the feelings of the people out in the field for you to consider in your position within CEDIA.
Certification has been a feverish debate here on the CI Lounge, and plenty of us are concerned about training installers and designers for Best Buy/Magnolia and others to recruit, with CEDIA actually generating a call list for local managers to use in building their crews.
I would like to see repeated headhunting of CCI or CCD employees away from CEDIA member companies considered as an offense that can result in strong penalties including revocation of CEDIA priveleges and/or elimination from CEDIA altogether with the forced removal of all CEDIA, CCI, and CCD icons from the companys' marketing materials, proposals, and showrooms.
Ultimately, I think that many of us would like to see the CEDIA certification become something that is a true indicator that the home entertainment and integration company that an architect or builder has referred or that a client has chosen to work with is among the very top in their field.
-Rick.
P.S. I sent Rich and Alan an e-mail with this letter and my direct contect info, including my cell number. Anyone else that wishes is welcome to contact me regarding this matter off board via e-mail, mine is listed in my profile.