So if you are just trying to add some icons, you will want to save them to this path:
C:\Program Files (x86)\Universal Remote Control, Inc\Complete Control Program\MX-780\Images\Alpha\Icons\Main
(you could replace Main with Brand)
the icon size is 64x33 and I have mine saved as .png
in the software, you will find the icons show up in the alpha folder.
hope that helps.