I think that it's unfortunate that a company like EI spends hundreds of thousands of dollars on magazine spreads, trade show booths, etc. with the purpose of attracting new dealers, and now has to go into damage control as the result of this thread.

Remote Central could have been a great (and free) tool for attracting new business. Instead, this thread, and EI's untimely departure has most likely served to alienate some prospective dealers. For every active participant, there's probably 4-5 others who read these forums but don't participate. What is the overall impression that EI has made as a result of this thread?

Has anyone been won over by them?

Has anyone, who was considering partnering with them been turned-off by their answers or collective behaviors?

If there's a moral to this story then what is it?

Don't let your employees represent your company on public forums?

Don't make claims about competitive products unless you're prepared to substantiate those claims?

Stay away from Internet forums unless you have really thick skin?