I'm having a feeling a deja vu in this thread, which I've read before, only the last time, it was under the Control4 heading.

QQQ challenges that Lifeware cannot easily define their product. I would challenge that Lifeware is spending hideous amounts of money on advertising, but what is your long term goal?

Are you gunning for the Crestron market? That proverbial nut is going to be extraordinarily hard to crack.

Is the objective "home automation for the masses"? You seem too pricey for that avenue.

What's to keep Microsoft from developing their own in-house version of what you're doing?