WTF? He starts by explaining why "integrator" is no good because that is not what people google when they want speakers installed. Then he says it needs to be changed to "technologist". Why? Is that what people google for when they want speakers installed? I think not.

Plumber is easy. They are the guys who lay pipe and use dope. Electrician (or sparky) is easy. They put the lights and "plugs" in. Landscaper is easy. They scape the land...or so. Painter is easy. They paint (and huff paint). Framer is easy. Roofer? Easy. Floorist? That could be a thing....kind of confusing though.

We do so many things that it is impossible to have a title that defines us. For example, the floorist puts in the floors. Period. He does not do anything else aside from floors. So floorist is the perfect title because it accurately and completely defines the scope of his/her work. No confusion. No question. You have a question about the floors? You ask the floorist. No one else will be able to help you. And the floorist will not help you with anything else.

We install speakers. We install TVs. We install Apple (yeah I have heard it before). We install internet. We install wifi. We install theaters. We install cable/satellite....we not technically, but we have to basically do all the real work after they leave. :) We install shades/drapes/blinds. In some cases, we "install" lighting, HVAC, Pool controls, security, surveillance, etc. It is seemingly endless the things people ask us to do. And why? Simple. Anyone else is disqualified because of their limited, yet accurate self-defining titles. Back to the floorist. No one is going to even think of calling him about mounting a TV on the patio.....or fixing the internet....or acoustic treatments in a bar...etc. He is the damn floorist! He only does floors! DUH!

I miss the days when we were A/V guys. We installed TVs and speakers. That was essentially it. The electrician did the lights. The HVAC guys did the stats. The shade guy did the shades. The alarm guys did the alarm and cameras. The pool guy did the pool. The landscaper scaped the land. And we did not have to ever speak to any one of them on a job. It was glorious! :)