Sounds like you already see many of the issues and have given it plenty of thought. You may need to decide between production work and custom work. Especially if the production work is what strangles you, and becomes less profitable as it ramps up. (Overtime, etc).
Perhaps you could spin off the production part of your company to another outfit. Anyway, the first step to solving a problem is to step back and look at it, and I'm glad you are doing that much.
There is no truth anymore. Only assertions. The internet world has no interest in truth, only vindication for preconceived assumptions.