Sonos dealers pay money to "buy in" they are also the ones that have to deal with the repercussions of cross selling and possibly losing the line. Obviously this has been a problem for them to actually do something about this.
If anything they are "protecting" dealers that dont cross sell and to be honest this may be a step in the right direction and shows that they care enough to try and do something about it.
IDK..there are things that really urk me about sonos, LIKE THIS GOLD LEVEL DEALER PROGRAM GARBAGE. and like mike said they could care less about the amount you sell, only the number of households you sign up which in its self is complete crap. But Ive also come to love the simplicity and the amount of shear revenue it brings in from additional work, word of mouth and upgrades.
For the right dealers it is an absolute "cash cow" (i use that loosely) from the labor, speakers, wire etc.
The Bitterness of Poor Quality is Remembered Long after the Sweetness of Price is Forgotten! - Benjamin Franklin
