Ooh, I expected you had a Mac when you said AppleTV. But anyway, I think this is still valid since there is now a Win version:
handbrake (encoding)
vlc (playback)

To view "it with anything":
I would expect DVD Shrink to behave similar to OSX programs I've used from the limited reading I've done on it. (Mac user here, haven't really looked at it) But take a folder you've already ripped with DVD Shrink and play it with vlc, it should have a Video_TS folder inside. Use the Open Disc dialog in vlc and pick the TS folder to open (or just choose the overall movie folder you ripped), not a specific file. Make sure "Use DVD Menu" is selected in the Open dialog before clicking ok/open. It should figure out what can be played and give you a mouse controlled DVD playback interface. Try Fullscreen mode direct on your TV if you are hooked up.

And to convert for AppleTV, use handbrake. If the Win version is the same, it will ask for a movie folder upon opening the application. Pick one, and choose the proper MPEG4/H.264 settings for AppleTV compatibility.