On February 1, 2006 at 07:06, Peter J. Gili said...
The Sonace I port is a neat product. Ya compressed
audio sucks but lets stop being over critical.
If our customers want it, give it to them!! Odds
are they cant hear the little thing that we do.
-Pete
Amen!
Sometimes we as professionals tend to forget that our customers are not always as 'sophisticated' as we are when it comes to quality of sound. If that were the case, they'd all be buying B&W's or Wilson Audio or whatever botique speakers we prefer for high-end.
Fact of the matter is, if a customer is an iPod user, then sell him an iPod solution! When I was a sales manager for CC, we use to teach our sales counselors (back when they actually KNEW something about the product they sold) the following:
"If a customer comes in asking for a Sony, and wants to see a Sony, then SELL HIM A SONY!!!"
Why? Because they've already convinced themselves that Sony is the best TV out there, and any disuading to the alternative would make you look like someone trying to sell them something they don't need that's in your best interest, not theirs. We would show them the 3 levels of Sony product (back then), S-series, V-Series, and XBR-series, explain the differences, and most would move up from S to V, and a few would even go with XBRs.
Moral of the story is....if your customer has an iPod, why cut off your own nose to spite your face? Find the best solution for THEIR needs (in our case, we use Sonance iPorts), explain the differences, explain WHY the fidelity isn't going to be fantastic, then let them decide which feature set they want in their control/dock station.
"Here endeth the lesson."
Fred Forlano
Higher Definition