"Lenox believes that a fair price to the consumer and a reasonable margin for Lenox dealers is a necessary cornerstone of continued success for Lenox and its authorized dealers. We are convinced this policy is necessary to protect our fine name and ensure mutual success in the future." That is the part of their policy that would have to be proven if challenged. So the question here would be "is $500 a fair price to the consumer and a reasonable margin for dealers on a product that wholesales for slightly more than $200?" In any event, since the initial ruling in 1976 that sought to abolish all vertical price fixing, there have been numerous challenges, and some have been successful and others have not. But the determining standard is whether or not the practice can be shown to benefit or harm the consumer.