Guys,

this is for very special customers. Even though it can be compared to atv, netflix or vudu it is really different for the right customer. This special customer is usually either someone that collects DVDs and BDs or a customer with 50k+ cinema or expensive projector. Can you imagine spending 50k+ on a home cinema or 30k+ on a projector and watching compressed content from atv without HD audio?

So, yes it is for rich people - that's a fact. But then again I am sure there are many 1000s 50k+ cinemas around and also it is the only solution for yachts.

P.S. We use a demo K system at home/office and also an ATV. My K system has about 1500 dvds stored. It is true that I use the ATV much more but when I want to watch a good movie on my projector, I will always use the K.