On December 8, 2011 at 09:50, Ernie Gilman said...
...and there was a movement in the US in the late 1800s to simplify spellings. Color and Labor, etc. caught on, while actually changing the spelling of through to thru, etc, did not catch on.
Being serious for a moment, though, yes, sure, it's spelled* "theatre" in UK-centric countries, and it really is found both ways in the US. What is not found is the way it was used in that web site: one time theater, another time theatre, both on the same page. I know he wants a search to be successful, but I've heard of that being accomplished by putting key words like on the background of the page in the background color, that is, being invisible to the eye but visible to google. And let's not forget webcrawler. Or is that webcraughler?
Ernie, your point of having alternate spelling is well made if the company that Gman works for were pursuing international clients. This company predominately serves the Kingston region within eastern Ontario and the local clients will most likely spell theatre the way it appears on the web site.
