Ok here is a thought..

Most of the DIY'ers ( but not all ) have purchased Pronto’s from non dealers/grey imports so you can get a cheaper product.

The reason you buy from a dealer is to get support and backup, so if you buy from a non authorised channel would you pay Philips for the upgrade like you would with other software, windows Mac OS , AVG etc, at the end of the day if no one pays then no more development, dealers have to pay for advertising, staff to give support and training, warranty issues and, at the end of the day they have to make a profit to stay in business.

Most scripts these days have a small cost to them and no one seems to complain about this. :)