Looks like Toshiba doesn’t want to go down without a fight—or at least with a warehouse full of HD DVD hardware. In a last-ditch effort to save its high-def format, the manufacturer has launched a players-at-cheap-prices initiative.

The company just announced a marketing campaign that will include advertising HD DVD benefits and cheap hardware prices.

The entry model HD-A3 will run $150, the HD-A30 will cost $200, and the higher end HD-A35 will be priced at $300. The prices are good, but not exactly Walmart’s $99 sale that triggered the high-def holiday season.

For more info:
[Link: electronichouse.com]

I just ordered the A30 at amazon for an even better price with free shipping. They make a great upscaler for DVDs that for the price and another 7 free HD-DVDs one will be great to match with my bedroom HDTV.

Now if the BlueRay folks will cut their prices by $200 I'll get one of those too, assuming it has a network connection and the ability to upgrade firmware.

why does BD need to lose a bundle on each player? it is not as if they need to try and con anyone.

It just doesnt look good for HD/DVD. :(

You act as if Blu-ray hasn't been whoring themselves out for a while. They've given away 10 free BD movies. Who do you think financed the amazon BD buy one get one free offer? Do I think that BD will win versus HD? Sure. It'll be a Pyrrhic victory. But make no mistake BD won't be around in 5-7 yrs.

how does your insane ramblings have anything to do with what you quoted.

If you had a brain and where into AV and where around in the early days of DVD you would see the exact same thing as what is happening with BD. The sales exist because the format is new. That means that unlike the DVD today where the price drops every few months on title because it is older a new format has too many new users and you can ask that premium price to the new users. On the other hand you want to offer that lower price to get the person that does not think the title is worth the "new title" price. That is why every so often there are sales on titles that have been out for some time, you get the "new title price is too expensive for that movie" guy to buy it. On the other hand it is funny that your bitterness is all about BD BOGOs, didn't HD DVD have more then it's share of BOGOs. The only difference is that the same way that most where not interested in anything HD DVD they where not interested in BOGOs

As for the BD won’t be around for 5-7 years, you have been talking about BDs demise for some time now and it was never true. But I find it funny that all you supposed HD fans that liked HD DVD are all now saying no one needs it and HD is doomed.