I did time it, and it is almost exactly 30 seconds, maybe more like 28 or 29 seconds, if you get technical. I'll see if that can be disabled. Might be in the service menu though, and I'm sure if it's cool to go into that. I've just heard you can screw things up, I don't know. I'll look around though. Otherwise it would be to delay powering the tv on for 30 seconds, right?