Why cant the old lady who bought a portable tv with no transport get it delivered free? or if it goes wrong in its guarantee period why doesn't the nice man who used to come out ,come out and sort it out for free,like the old days? Why wont the sales man in the store advise her which one is the best small portable tv for her ? The sales man seems to hide in the back of the store but soon leaps out and serves a young couple looking at a plasma ..Why the bad service?
Answer. Theres no money in it. portable tvs are so cheap customers pick them up with a tin of beans at there local supermarket for £50 .The specialist retailer cant charge £100 for the same product because it would get consumer tv programmes on its back .so who loses out..the customer .the tv may be bought by a relative carted back from the supermarket auto tuned with the channels in a strange order(UK) and if the old dear has a problem the staff get the instruction book out and say they cant figure it out or we will give you a full refund .This does not solve the old dears problem she still wants a tv..so why the little story you may ask well .If enough customers buy just on price and it drives the prices so low that the service price so vastly out prices the product then consumers dont tend to buy it. And who loses out.. the customer .
Soloution. pay a fair price for the goods .pay afair price for the service but dont screw the price so low that in the future when you need help or a quality job that there isnt a company out there to do what you want. I have and still install equipment people have bought elsewhere they are charge more than if they bought the equipment from me .The profit in the equipment allows me to do the install cheaper i dont hide this fact but i do tell the customer if they buy the gear elsewhere that it is there resposibility to return the goods to who ever if there is a fault with it or if Sky is involved that they have to ring to swap channels from one card to another etc .Often this is enough for them to pay a little extra than the internet price as there own time is valuble in pounds ,where before i pointed out the downsides my time obviously wasnt!
On another note each cutomer is different some want Price, some want service ,some want an experience,some want it all and some need manners !if you start with an attitudue you will be ripped off or ignored i ignore them but i know a few who do the other