Right on Ted. Since we are the "pros" I think it's up to us to educate our customers. I believe the best equipment should alter the original recording as little as possible. Tube amps and some high end cables alter the sound quite a bit. If the customer truly wants this, fine. They should just know exactly what they're paying for. BTW, you can achieve the same effect of high end cables with $1 worth of inductors and capacitors from Digikey.