See...I was wondering about that too...

I have used wire in the past in ALL forms...coax, speaker, and interconnects, that have been directional. Now I completely understand direcetional interconnects, but bulk coax, and speaker cable?

Got two rolls of Signature SignaFlex (the "good" stuff) speaker wire in my garage with directional arrows on it...

When I got these rolls about three years ago (don't get paid to use it much) I asked the rep what the point of the directional arrows was...?

His reply was that it was the way they wove the copper strands together, and that the signal would simply flow better, with less resistance, in that direction...even I knew this was BS, but I had a side job customer that had read and heard about it and wanted it...so I got it for him!

avdude