Another humorous case in point. So avdude buys his Pronto’s from another supplier. Why? Because they are cheaper. And he buys 90% of his other products from other suppliers at 30% less on average. So avdude is going with the lowest price just like all the builders/clients we rant about. Imagine that :-). I don’t suppose that’s just good business sense for avdude, is it?

Yet at the same time, it would appear that AVAD is doing quite well. An indication perhaps that they have found a means to compete even though are charging more? That perhaps marketing and a good cohesive product mix with one stop shopping are also important? I wonder if the guys as AVAD built a multimillion dollar national operation by endlessly ranting that some other distributor is stealing their business with lower prices.