On 04/05/05 08:01 ET, studiocats1 said...
I think everyone should download CEDIA's annual
report and look on page 27 to see how much money
is spent on education and certification. As opposed
to the expo and administration.
[Link: cedia.net]I would love to have full financials on CEDIA. I don't see from the graph where brand awareness and promotion are shown. Could it be the 4.48% for PR?
They definately make money on education/training seminars - they are entitled though.
How many ads have we seen in the monthly periodicals titled " Which installer should we trust?"
Oh damn, that wasn't CEDIA, it was someone else. They should have similar 2 page adds in every AV rag with email addresses to find members in the consumers local area.
THATS THEIR JOB!!!! - To promote consumer awareness! I've been asking everyone, ever heard of CEDIA? Haven't found a consumer yet. Hopefully, they keep a finger on the pulse of this thread. This is their target audience of installers and seems that we, as a group, aren't impressed. I hope it changes before renewal time.
