I drove past CC tonight, and there was about 25 cars in their lot. 1/4 mile north of them sat BB with about 300 cars in their lot.

It's the peak of the holiday shopping season and it would seem that someone is getting their lunch handed to them.

Firedog may increase profits for CC, but will it be enough to continue their prime retail location expenses as well as cover the Firedog startup/marketing expenses?

I'm glad that I'm not a stock holder.