But it's what they don't show . . .

1) The forklift that is required to deliver it to your front door.

2) the lengthy Disclaimer you must sign prior to delivery, stating that you will in no way hold Philips or any of it's subsidiaries or upper (or lower) Management or stockholders liable for any back injury or collapsed coffee tables caused as a result of allowing it into your home.

3) The spiffy Lumbar Back Support (with iPronto Logo) provided at no additional cost (further distancing themselves from any damages as stated above).

4) The stand-alone Power Supply/UPS with solar charger (so you won't notice any appreciable increase in your monthly utilities).

5) The heavy duty, industrial strength, motorized, roll-around cart (only $699.99), with detachable robotic lifting arm (and seperate remote control to add even more versatility) needed to really move it around your home and place it anywhere "within arms reach" . . . the robotic arm, that is.