That *looks* like it might offer one or two different functions than the current IR remote solution(s), but I don't think it really it does. It seems to merely break the functions out twice - one button with the "normal" label (ie. Select) and another with the "movie" label (ie. Display). But, like the other new IR-to-USB dongle remote, it's a much cleaner solution.

Still waiting for a company to come up with an IR-to-BT solution so we can actually turn it on from a universal remote...