I haven't actually called it anything but was merely pointing out that stating this as price fixing is false and didn't want anyone to be mislead or draw conclusions based upon that statement. I won't go into my usual diatribe and draw upon my knowledge of economics including such topics as supply-side economics, consumer theory, Marxism, etc. as well as a very clear concept about retail procedures but what may interest you are the theories of substitution and income effect...now that is some good reading for sure.