Dennis...

Often a store will commission another TV manufacturer to produce a version of their TV with the store name brand on it. If you can't find a code for a JCPenny's TV, first try calling JCpenny's and ask who made their TV's. If that doesn't work, just start trying all the codes in your book. I've found remote commands that work for a Go-Video VCR (which is never in any book) under Samsung and G.E. I think Samsung actually made BOTH the Go-Video and the G.E.

Dave