But the biggest question that has to be asked is why?

People will always default to lower cost and easier. Snap solved those problems in the beginning. Then slowly raised prices so as to not have you notice. Then sprinkle in a couple of dealer reward events where people were winning vans. Genius. Get them hooked on the crack and have a customer for life! If you need to reach me...I'll be grilling on my Weber Summit grill this weekend courtesy of Snap!