Sonos will either drop to meet them (at their peril) or will aim higher and move up a notch. The Beam indicates the former, the new Amp indicates the latter. If they head to outdoor speakers and their very own streaming service they will differentiate themselves well enough. But if their stock price drops too far... I'm picking they will be bought out by a company unable to do anything even remotely cool in the multi-room area. *looks in Microsoft's general direction*
This industry is not getting cheaper and cheaper, we're simply convincing ourselves that we have to push the cheapest option to customers. #makesonosgreatagain
