I think it’s more than that- they’re part of the group that wants to be special and unique, by hitching their wagon to hardware that’s kind of futuristic-looking, technology that’s not used by the majority iOS computers make up about 25% of the market and to your point, they paid A LOT for it. I HATE paying a lot for a damn phone but since so many of my customers use Apple, I had to. Now that my iPhone 6 is paid for, I’m thinking of getting a flip phone, then use the smart phone apps on-site with WiFi. Between that and my AARP member discount, I should be able to cut my phone bill in half. Screw text and apps- I’m never far from WiFi, anyway.