I have been in the business for over 30 years and we had a 16 track recording studio in our home growing up. I preached the "No highs, No lows... Must be Bose" line all thru the retail years! We sold STAX and Fostex headphones in the store and used the Fostex in the studio.

No one was more surprised than ME when I purchased for MYSELF the Bose Quiet Comfort 35's last year!!! I had to file the Bose label off them to save face.

I auditioned all of the Noise Cancelling units I could find and the last two standing at the time were the Beats and the Bose.

For what its worth, I'm happy other than the shit I get for buying Bose.