I too find the "are we in your neighborhood" thing confusing. I searched several zip codes across the United States, metro areas not BFE. No results...because I guess I consider WI to be BFE in general but I digress. My point: if the site is only visible to those in the targeted search results area then the "are we in your neighborhood" with zip code lookup is pointless...yes! We are in your area, (unknown city in) Wisconsin!

Otherwise the site is nice as usual and I do like the concept for that market/demographic.

Landing page main pic: I know what the guy is up to but most customers won't. A wider angle on the shot would relay the act of installation better IMO.