Since when is it unethical to defend and support a loyal dealer to your product over a dealer that buys somebody else's products?

Weren't you trying to steal a sale by selling what the other dealer spent time designing and selecting with the interior designer? Were you just going take that work and become a dealer of that product so you can get this one sale? Isn't that unethical?

Vendor should express loyalty to the people that build their business.

How would you feel if a vendor opened up a competitor as a dealer just to take one sale away from you? I bet you would be crying unethical until the cows came home.

Fortress is a great company, very ethical, and PROTECTS their dealers from trunkslammers trying to hijack seating sales from their dealer base. THAT IS GOOD BUSINESS and completely ethical.

And many other seating companies do the same exact thing. Cineak requires you to register a project and they will not quote that project for anyone except the dealer that specified the product.

Stop whining and put on your big boy pants.