So far only one studio is on board. So it looks like it will be the same problem that every other online source has, not all the content you may be looking for.
But the download time is going to be the killer. Who plans a movie 2 to 3 hours ahead of time? And how many customers splurge for 50mbs? Many of our wealthiest clients still buck at paying more than the minimum package, or they can't even get another option. I have a customer with a Mozaex that can't get more than 1.5mbs.
This seems like too little too late.
Civil War reenactment is LARPing for people with no imagination.