You think Philips wants to make anything easy. They will just leave it as "Pronto". This way they can add more buttons to push when you call an automated customer service phoneline. ex:.

Please press 1 if you are calling about the Pronto.



Please press 1 if you are calling about the Color Pronto. Or press 2 for the monochrome version.



If you are sure about this being a Color Pronto, please press 1. Otherwise press 2.



Really?, 1 for yes, 2 for ...... and so on.