On February 2, 2013 at 22:37, 3PedalMINI said...
Seriously? you guys can get a meeting with both of the decision makers? I have a hard enough time getting one of them for a site survey! 98.9% of the time there is only one decision maker in the home and thats the wife. 85% of the time I dont even see the other spouse during installation,service anything.
I sell to the lady of the house, it works out really well :)
Selling to the "lady" of the house is important. More important is to find out who "owns" the project. Whoever owns the project is who you really want to meet with to pitch the deal. If you meet with the person who doesn't own the project and you don't connect with them AND your product and installation is superior to the other quotes the customer received you are not going to get the deal.
I always ask "who's baby is this project?" and "who else is going to use the system?". If I find out the person I meet with is not the one who "owns" the project, I gather preliminary information and always ask several questions that I know the person I am meeting with cannot answer. They will ask me to write the questions down and that is when I get both decision makers' email addresses and send the questions to both people.
Usually the chief decision maker will rear their ugly head and then I pitch to them if they don't want the other person involved going forward...