I am a crestron dealer, been for about three years now. I am quoting a job and for some reason it dawned on me, why no include a "why crestron" blurb in my proposals. My question

Does anyone have something like this? Is there one on crestron web page etc.

thanks

Why not a 'Why Captain Corridor?' blurb if you're going to go there?

There's lots of Crestron dealers.

+1

Umm yeah. The client doesn't care really about the control system they're buying. They're buying into YOU to deliver an experience for them.

Why YOU is significantly more important. You have to set yourself apart from the competition and not spend time selling the clients on something your competitors also sell. Sell your unique value proposition so they realize there's no one else they'd rather do business with than you.

And PS. If you copy pasted a blurb from the Crestron website and your client got another proposal with the same blurb in it. Then what?

You don't know where you will be in 5 years. Will you still be selling Crestron? Are you sure? Don't convince someone to use product A then have to back pedal and unsell them on it.

Sell you.

I do have a blurb about why i am god like. I am more interested in something like automates white house, mandated in microsoft board rooms, research in motion etc.

Unless they have replaced it, AMX controls the White House, ever watch the footage from Obama in the control room watching his brother Osama being shot down? That's a Modero touch panel on the table.

That's irrelevant. If they buy you, they'll buy the system. Ergo, don't sell the system...that dilutes you selling you. YOU are the system/solution/experience/lifestyle/whatever else.

You can tell them apple just pulled out the savant rooms they had in cupertino and switched them to Crestron!!!! Seriously they did.

Seriously, there is nothing wrong with a blurb about why you choose to sell Crestron. Tell them why you do. They are a 40 year old privately held, worldwide company based in the US with tens of thousands of installations. They have annual revenues in the $500,000,000 range. You can see what facilities have Crestron on there website under case studies and such. Tell them you are pleased with they way support their dealers, etc.

Sell yourself and not the product. Most people have been screwed over by one trade or another and going in you have to sell yourself and why they should buy from you. I don't know how many times I have had a client tell me that the reason that they bought from me was because they liked me or they had a good feeling about my company...blah, blah, blah.

Your biggest competitor is the guy sitting across the desk in the sales call. Build a good relationship there and you will probably get the job......

that is a given. there is also nothing wrong with touting the brands you carry and why. i do it all of the time. part of selling yourself is explaining why and how you have made the critical decisions of which brands to carry. it can only help.