Why would you think it appropriate to post your dealer prices in the latest CEPro magazine?

yeah, i noticed that too. I did a double take and was shocked to say the least.

I just sent an email to customer service but that isn't going to help now. I understand this is a industry mag but I can imagine a customer sitting in my waiting area looking at the reading material while waiting to discuss why my bid is so high.

I don't subscribe...Anyone have a link?

WTF?? Really? What products did they post?

PM me the link.

At some point can CEPro just take 2 seconds to make sure they have the story correct. This would include fact checking MSRP.

With friends like CEPro who needs enemies.

It's an advertisment located in the middle of the magazine somewhere around page 30-something. It's a special smaller insert. I don't believe you can download the entire magazine from CEPro and if you can, I'm sure you'll need a user name/password.

It shows the dealer prices for the HDMI switching products.

Are you serious? Not good!

Not at all! That was an EPIC FAIL by someone!!!!

Which they will send to anyone who asks.  Don't think there aren't a bunch of DIY'ers at AVS who get this magazine.

They can always do the CYA move in next month's issue with "Sorry, the price shown for these parts was a typo".

We don't publish dealer pricing. It was an ad insert. If you have the magazine lying around, you can pull it out. That was intentional on Snap**'s part. Sure some consumers get the magazine but they're not your customers; they're the die-hards. Your customers might google Snap** and they won't find anything.

I'd be willing to bet this was a mistake on Snap's part and someone is paying the price for it as we speak. Publishing dealer costs is wrong on so many levels that I had to do a double take when I saw it for the first time. I know they participate here...I'd like to hear their take on it.

Some thoughts:

If this was a separate ad insert CEPro likely never saw it, those separate ad inserts are usually inserted after the fact at the web press facility in my experience with ad inserts from another business of mine.

Did the ad state dealer and retail/map pricing or merely product X is price X? There is a noticeable difference in the consumer mindset when the 2 are broken out.

Someone is getting a reaming at Snap for sure and if it were my company there would be an open position available for whoever is at fault no questions asked.

Here's a wild and crazy thought; a rogue competitor paid for advertising on Snap's behalf...wouldn't that be something else?

Personally I don't find it all that alarming from an owner of a CI firm standpoint. If you have them on display, remove them. I have never seen a CEPro magazine at a clients home or ever had one bring up the name. Clients read Forbes, Wine Enthusiast and the WSJ...not advertorial magazines in my experience.

I don't think anyone is blaming CEPro. They're not responsible for the content SnapAV wants to put in their ads other than to make sure it isn't offensive, etc.


The ad shows a picture of the product, and under it says "Dealer Cost: $XXXX.xx"


Yeah, I hear what you're saying, but CEPro is still a public forum and you can't be certain what can happen once something is made public.