Could be a loss leader, a teaser rate or plus required programming at an above normal rate. All of the above are done on a daily basis with retailers.

How does selling at or below cost screw URC? Devaluation of the model is the only negative and I doubt they are worried about that...that unit should be EOL soon if you ask me.

Dude, GIVE IT UP. Enough already, seriously. I hope you never raise a price or anything until you retire or you are simply a hypocrite. Yeah, I know you will say your issue is with them telling you its for your own good. If you don't like, just go sell something else and quit bitching already. I thought you were just negative on this site, but I have been on jobsites where people have mentioned you by name and went out of their way to tell me some interesting things about you. I do not partake in those coversations, but I have to ask, do you offer the same support pre or post that you expect of URC? I have no doubts to your abilities, but why ALWAYS so negative. Not trying to be a dick, actually seriously wondering as it will take years off your life always worrying about what you can complain about rather then just looking for the positive and making things work for you.