On January 1, 2012 at 01:16, 3PedalMINI said...
This is my biggest concern. I think its the other way around. RTI is trying to play catchup with the rest and instead of plastering it with "RTI" a damaged brand name they think it will be easier to just rebrand the entire line eventually.
TBH, if you sit a RTI remote next to a mx980, a C4 remote or PTX3 the RTI looks 10 years old. The new pro-control remotes look sleek and sexy.
We'll see where it leads. I feel like the iOS app was first developed for pro control and they moved it over to RTI. Tear the covers off the new processors and i guarantee you will see the identical guts. Albet that integration designer will also be opened up to pro control within the year.
Its simply a rebrand IMO.
I dont think RTI brand is damaged. They got screwed by the OEM for the screens and they did a good job of taking care of the problems. We came very close to ditching them over it and it cost us, but I am glad we stuck it out.
I love the T1B and T2C. C4 and PTX3 look like cheap Chinese knock offs to me.
My guess for the ProControl branding is so they can move it to Best buy without pissing off all the dealers of RTI.
Between the mass exodus of dealers during the T2C WSOD era and the economy, I bet RTI sales are WAY down. They already added more Disty's and that probably didnt help that much. What market is ripe for the picking? The Harmony market. How do they get into that market w/o losing more dealers? Treat it like a completely separate company.