There is no indication that they have anyone on staff that understands the control system business, as it relates to home systems. I think when I looked this up a few weeks ago, they have a guy that has experience with industrial control systems in manufacturing.

It also seemed by all I have researched, they will be running individual apps on the device to control equipment; the OS is apparently Android. You can do the same BS with an old phone or tablet and add a USB-to-IR dongle. You are only gaining some hard buttons.

Of course everyone will have to wait till it is actually available (if ever), to see how it does.
But there are 1/2 dozen other products coming out that are JUST like this at different price points. And none of them seem to be panning out well. The couple that have released are having programming issues, features not there that are needed, and overall lack luster performance. Not to mention sorely lacking databases that are incomplete.