On July 21, 2012 at 14:11, juliejacobson said...
I've studied it since last year ... have no confidence that it will succeed.
You're right it won't. This is the same thing just different I have seen over the years.
Cgav, The industries I have been in the past have all seen the low price threat.
Free cell phones in the late 80's. I sold the heck out of the $500-1000.00 phones. Free phones are still around today but look at the iPhones that cost $200-$500.00. Selling like crazy.
Free ADT security system? My average system price I sell is $1800.00.
HTIB for $199.00 at Costco? My average small 5.1 system is $2,000.00.
Craigslist or ServiceMagic customer wants TV hang below $100.00? My average from their demographic is $400.00.
Weed out the bottom feeders and find your quality client. They are hard to find unless you know the right vehicle to market to them. Once you find the right marketing tools to reach out to your core customer. To most of us on RC the core customer is the one who asks "what's the catch? I know their is no such thing as a free ______ (security system, cell phone, etc.,). Tell me why I should buy from you?".
Lowes and ADT do free advertising for me. I don't have to bring up home automation, now, my clients do...