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Topic:
Do you guy's advertise?
This thread has 21 replies. Displaying posts 16 through 22.
Post 16 made on Sunday December 29, 2002 at 18:07
NY hifi
Long Time Member
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November 2002
43
Bidding out jobs is a totally different subject. When we are referred to a customer, we already have the job. There are no bidding against other AV companies. If its a " bid project " then there is no kickback. May the best proposal win.
What I meant about kicking back, was the kickback itself is considered a "TIP" to the designer, or the architect who referred us to a client. It is not a "bribe" to pursuade someone to use our firm over another. Our reputation and word of mouth is a winning bid in itself.
Post 17 made on Monday December 30, 2002 at 07:05
McNasty
Founding Member
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January 2002
1,322
Thats what I thought you meant...Thats why I was wondering why it would be illegal. I definitely understand the problem when bidding was involved. I was in the Air Force, and when suppliers came on base to bid to supply our tools and such, they would practically get in fights when they saw another supplier bring donuts into the shop...Even that was considered bad. We still ate them though. But as far as I'm concerened, the donuts don't matter...If someone choices an inferior tool because Joe the suplier fattens them up with Jelly Donuts, then they have issues.
Post 18 made on Monday December 30, 2002 at 08:53
Brijaws
Long Time Member
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November 2002
265
Thats true. Thou it does happen alot, probable without your knowledge.

sux somtimes...
Post 19 made on Monday December 30, 2002 at 10:34
Thon
Founding Member
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November 2001
726
Ditto. I didn't mean to imply that you should bribe someone to get a bid, but if you have a relationship where someone brings you on as a subcontractor it's pretty standard for them to mark up your price and present the total to their customer. It becomes one large bid for a project at that point the a customer can shop with other interior designers architects etc.
How hard can this be?
Post 20 made on Monday December 30, 2002 at 11:54
Greg C
Super Member
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October 2002
2,589
I am trying a small home show at the end of Jan. It will be my first attempt of advertising. I have been strictly word of mouth for my first 3 years.
CEDIA University Designer CAT Team Member
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CEDIA Registered Outreach Instructor
Post 21 made on Monday December 30, 2002 at 21:29
Thon
Founding Member
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November 2001
726
Danger Greg C,

Be very careful with the home show. I've blown about $12k on a couple home shows including a very elaborate one. Make sure you get business cards or have people fill out a questionaire or something to get some contact information and then follow up like crazy. It's about the only way you will get business out of these things. If you think people are going to look at your booth and write a check you might be disappointed. Good luck.
How hard can this be?
Post 22 made on Monday December 30, 2002 at 23:29
Tony Golden
Founding Member
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August 2001
654
Better yet... raffle off a prize, that requires names, addresses, and phone numbers on the tickets.

This will garner more contact information, but the prize has to be carefully selected, so that it generates high amounts of interest, but (hopefully) only from people that may be potential clients.

Items that seem more expensive than they are, and require installation (but nothing too difficult), are good candidates -- alarms, satellites, in-wall speakers, etc.

A Pronto or equivalent would be great too, but you would have to stress that programming is included (requiring a site visit), to qualify customers.

Many manufacturers or distributors will co-op or donate equipment, or provide loaners for the show. If you don't sell alarms, you could probably get an alarm company to do the installation for free, so they can get the monitoring contract.

There are many possibilities...
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