On 11/01/05 09:21 ET, ceied said...
...baffle
them with your bullshit...
Don't be an "I can get that for you" or an "I can do that for you" type company.
I am not saying that you should not branch out into other categories, just take baby steps to get there.
Diving headfirst into a new category in this business can easily break your
company's neck!!
Write a business plan and outline the services and goals for your company. Include your detailed thoughts at that point in time for the best way to achleve each of these goals. Don't go for the "pie-in-the-sky" style, be realistic and write this as if you plan to submit it to a banker or vendor to establish a credit line.
Re-visit this plan once per year and modify it based on your current perspective. The exercise of drafting and revising your business plan helps me to collest my thoughts and move forward.
As Fred says, know what you
don't know and don't use your biggest client as a guinea pig. You will lose money and piss off a client.