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Marketing Video Analytics - Other than Youtube
This thread has 3 replies. Displaying all posts.
Post 1 made on Saturday March 3, 2018 at 17:46
Mac Burks (39)
Elite Member
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May 2007
16,683
Goal is to be able to email a video link to a potential client. Then be able to tell whether or not the client watched the video...how long client watched for etc.

Youtube offers this with analytics but it seems to be hit or miss. For example we sent a video link to client in another state. We know for sure they watched the video from beginning to end. Click/view was never recorded by youtube.

Looking for other services or other analytic apps that work with youtube. Anything else out there?
Avid Stamp Collector - I really love 39 Cent Stamps
Post 2 made on Saturday March 3, 2018 at 21:49
buzz
Super Member
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2,862
Are these services available from your web hosting company? There are multiple ways to do this. One way is to log views of a unique file. Another is to include an ID string in the URL given to the customer. With a little PHP (or whatever you like to work with) on the server side, you can log the views. Unless you have some sort of exit link that the customer must use to stop the view, you’ll have a tough time logging the viewing time. It may be possible to deduce this from some sort of Analytics, but this assumes that the customer leaves the viewing by going to a site that gives you access to time stamp data. For. Example, if the user was observed to load a follow-on site two minutes after starting to view your content, you might deduce that the customer viewed your stuff for two minutes. However, this would not work very well to track me because I’ll have most trackers blocked and I work with multiple open tabs on multiple browsers, on sites that are not likely to be included in someone’s Analytics tracker. And, I might put you on Pause and come back a few hours later.

A similar approach would be to send the user to a custom web page (unique to that customer) that includes a “web beacon”. This is a single pixel image in the background. The image has a unique URL. Your web host might provide beacon tracking services.

If you go deeper into browser scripting there are “onload” and “onunload” events that can be tracked. Again, the onunload event might not be useful for tracking me.

Tracking IP addresses would not work well for tracking me because I get around. Certainly, you might be able to eventually figure out that I spend time at work and at home, but there are multiple users at each location. I could easily be at a customer site or out somewhere using my phone hotspot.

Last edited by buzz on March 3, 2018 21:57.
Post 3 made on Saturday March 3, 2018 at 23:17
Hasbeen
Loyal Member
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November 2007
5,015
This would be your easiest way.

[Link: wistia.com]
Post 4 made on Saturday March 3, 2018 at 23:24
SB Smarthomes
Select Member
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July 2007
2,426
I have a Vimeo Pro account and it provides lots of analytics.
www.sbsmarthomes.com
Santa Barbara Smarthomes


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