If I can chime in on this and Mario's comments, you're right, it's difficult to sell using pictures.   Here's what I'd recommend doing on all of your Facebook pages.

1.  Use video.  There's a reason why FB and the like are allowing video, the clicks and conversions are considerably higher than reading and looking at still images.

2. As a general rule, you guys typically offer 6-8 different services (home theater, wholehouse audio, security, automation, etc.).  Cycle your FB posts  to cover all of your services.  What you're trying to do is raise awareness of what it is you actually do for a living.  You should be posting a couple times a week at a minimum.

3. Explain what Home Automation is.  You know what it is, but most don't. Show them what it is on video, and it will make sense.

4. Do a before and after video of installing X.  (remember most people think speakers are wireless...a lot of people don't realize you can retrofit a house, or hang a TV by fishing wires in walls...all of this stuff is common sense to us, but common sense isn't so common..

The biggest suggestion I could make is this... (hopefully won't be too long winded).  Video every installation you do.  I'd try to do 2-3 minute videos and edit down, or maybe even Facebook live. You don't need a bunch of expensive camera equipment, you can pull off decent videos with your mobile phone. Yes, I know it's time consuming but so is going to the bank, but you still go to the bank..

I'd even ask the client to be involved...maybe a quick "why did they choose you".  Then you share it to yours and their Facebook page.....Now, all of your customers friends are looking at that video, telling their friend how awesome the installation is...and how they can't wait to come over and experience it.....  Your customer is friends with people who match your buyer persona.

You just got in front of your next "referral customers"..

You've gotta remember, the general consumer doesn't know companies like yours exist or what to even call you.  This is the fastest way to get in front of them.

I made a video for you guys...a little long, but hopefully it helps some of you.

Thank you much!

I will probably be told I’m wrong but IMO. When I spend any money On any kind of advertising I have to raise my prices. When I raise my prices Im closer to the bigger companies prices.

The other day. I asked a client what was the cat 5 hanging in the eves was for?
She said alarm company wired it and then gave her a $4000 Proposal for cameras. I have barely any overhead I can do it for half that.

a four cam system maybe. Surely you wouldnt put in junk 8 cam. $4k is not that much for an 8 cam system. I have low overhead as well, and i wouldnt do it for half that. 4 cam lower end, maybe.

$4000 for 8 cameras is $500 a camera. I don't think its possible to do it for less than that.

Sure its possible. Its not counting the prewire. Throw in some $59 cams and a cheap NVR. But thats not what custom integrators should be doing. Leave that to the trunk slammers. Folks get what they pay for.

It was for 2 cameras not 4 or 8 but 2 and they were charging 4000

Good for them.

If I install $250 cost cameras for less than $500/per I'm not making any money.
500-700 bucks per camera, a grand for nice NVR, $4,000 is not out of the question.