The latest CePro story indicates that SONOS has suddenly decided it would be a good idea to "show off" a bit. Proactively publicizing patent applications is something they have never done. They say it is all in the name of science and innovation. Oh and they just had to throw in the half billion revenue from last year....97% growth from '12. Not shabby. But you have to wonder what their angle is.

Is this an advertisement of sorts? I would not fault the dudes for wanting to cash out and move on. My worry would be who buys? Google would not be my last choice, but probably not my first. Speculation is fun. If you could pick who you wanted to buy SONOS, who would it be ?

Hopefully it is not the case at all and I have read to much into the press release. Maybethey hired a new PR?

Ipo

Yup IPO for sure.

What they are valued at i think the only two corporations that would fit a buy out would be Apple and Google. To be honest though i feel like Apple and Google have their heads so far up their asses they are probably working on their own "competitive product"

After reading that article no wonder SONOS could care less if we have 50k in sales but only 12 new households. They are ONLY looking for market penetration so they can take to investors and wall street and say "look, we have x amount of new homes daily and 90% brand loyalty and 80% of these people add to the system within 30days..Look at the potential"

They do an IPO or buyout or both things will drastically change where all they are looking for is boxes to be pushed over the number of households you sign up.

Do you think they are eyeing other market segments? Video distribution/streaming? Security? HVAC? Lighting? Integration/automation? That would explain their decision to go public. If they have a massive project that needs more resources than they currently have, I could understand that.

This will be an interesting play out for sure.

If they do an IPO, I'm going to be strapped for cash because in betting the house on Sonos.

+1 i would tie every penny of what little i have into the stock.

Hell, I may have to borrow money to invest in that shiznit. Sorry but no one has come up with a truly competitive product in nearly 10 years. SONOS has PWNED! But I really do think they could succeed by "branching out". But it will take gobs of money.....like eleventy billion at least, to come up with something as good as their current stuff in whatever area they decide to expand into. They know how to be calculating.

Maybe Gold dealers can purchase the stock at a discounted rate ;)

I think there is more to come from Sonos. Only time will tell!

Interesting... one of my clients who is a respected finance guy had lunch with the CEO of Sonos a couple weeks ago.

Sonos has made themselves very visible in the local media lately.  They're picking up leases for several new buildings:
[Link: independent.com]

 

And they picked a high end rent district too.

I heard you get a free bridge with a $100k investment.

Interesting, SB.

We have pool going at CE Pro ... Person who guesses closest to a Sonos IPO filing (S1) gets to see your name in a headline that you're the smartest person in the world.

[Link: cepro.com]

Julie: I wanted to "like" your last comment...but this is Remote Central, not Facebook, so I have to just tell you that I liked it. Awesome! haha



Damon

Hi Julie, You've got the executive staff mixed up in the linked article.  Craig Shelburne is the CFO at Sonos... John MacFarlane is the CEO.