Best Buy w/Magnolia carries the entire line.  

Target = Play 3, Play 5, Bridge.

Driving automatics is one of them

:-)

Just place the order and ignore the stock report. I've placed three different PlayBar orders and only one had more than a few days' delay.

Keep some in stock. Demo them regularly and let them sell themselves. It's one of the few things I keep on the truck to just pull out, plug in, set up, demo. Rarely pack them up again.

How does one become a dealer?

Wound up getting into a neighborhood where we keep getting referrals for these large, older homes that have obsolete, decentralized house audio setups.
Sonos is a perfect fit for them. 1st client just went ahead and got his retail, might as well try to make a couple of bucks off the product on the next few.

Depending on where you live you market may or may not be closed. Give sonos a call and tell them you are interested in becoming a custom installation dealer, they will give you the name and number of the rep in your area. They will determine if your a good fit or if the territory is locked down, then you just fill out the normal paperwork send it off and a week later you get "activated"

If I remember right, you have to do 2 installs (sonos registrations) a month.

Im going to call the rep on tuesday, if that is the case i should be a gold-platinum dealer LOL

The Best Buy by my house only carrys the Play3 and the bridge, same with Target. It may be based on each BB, and the one by my house isn't a Magnolia.

It is crap the way that Sonos treats their CI dealers. Selling their line with little profit margin ...with holding stock to dealers so that they can sell directly to customers.

I am going to switch to the new Nuvo line or start designing Airport Express/AirPlay systems which can do everything that Sonos can do and provide enough margin to support my business.

Target does have the full line on their website. God forbid they have to train some of their people! (though I would probably do it this way too if I were them)

On the margin point, if one sold 4-5 streams of amplified Sonos, not to get into numbers, but that's pretty good money and a breeze to install. The other cheap alternative is one Connect with a big separate amp and probably VCs. It may sound a little better but it seems most customers will take the multi-source option for similar money.

i dont want to get into a sonos bashing sonos hates CIs thread but....

If you cant make money with sonos, or at least figure out how to then you have no business selling it. Im not trying to be a dick here but i get so tired of CI's crossing their arms and humphing that its not 50 points and sonos doesnt treat their CIs well which is utterly untrue, except for the dealer holdback stock issue but it is what it is.

if all you sell is play3/5s then there is no way you can make money but you can make a TON with the connect and the connect:amp. 36% of my revenue stream comes from sonos and the stuff I sell along side it (speakers,amps wire,connectors and above all the installation) then 2 weeks later you have another 2,000 sale for an additional zone. sonos is also the number 1 word of mouth generator for me, which sometimes doesnt even lead to another sonos installation because it doesnt fit the clients needs.

sonos is phenomenal and an incredible revenue generator, you just have to accept it and "embrace" it. accept how sonos is to the CIs and take the good with the bad. CIs need to stop being "better" then it and offer it among the sea of other options you have in your arsenal. Sometimes its not the right system for the client and thats when you put your sales hat on and sell an integrated solution. Use it as a tool, not a ball and chain.

I agree with this statement. Sonos keeps us busy, very little service calls, product works and we sell tons of it. We make up for the profit by doing tons of installs. Plus we are now selling right out of our showroom. We average 2-3 Sonos installs a week. Word of mouth is working well for us.